News

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Nintendo president says generative AI can be used in 'creative ways'
Contrary to recent reports, Nintendo hasn't ruled out using generative AI technology, but emphasized that games 'cannot be created by technology alone.'
July 4, 2024
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Embracer rolls out new AI policy to 'massively enhance game development'
The company claims shunning AI models will lead to it being 'outrun' by its competitors.
June 20, 2024
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SAG-AFTRA says strike likely if publishers disagree with AI protections
Negotations are being held up by a lack of consensus on the controversial technology and what it means for voice actors.
June 14, 2024
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Populating the city-builder of the future: A Deep dive into character diversity in Cities: Skylines II
Here's how we partnered with Colossal Order to accelerate the production pipeline for creating scores of unique citizens within the world of Cities: Skylines II using our AI-powered, 3D character creation technology.
May 30, 2024
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Machine learning was used to sync subtitles in Marvel's Spider-Man 2
Sony continues to hype AI and machine learning tech as a means to reduce development costs and streamline production.
May 24, 2024
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Naughty Dog boss Neil Druckmann says AI will 'revolutionize' development
Druckmann claims the tech could 'push the boundaries of storytelling in games.'
May 23, 2024
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Square Enix is testing AI-driven fictional language generation
The AI text-to-speech "translations" to create fictional languages are still in the experimental phase.
March 29, 2024
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How do Ubisoft's AI-driven NPCs handle dynamic player interactions?
Do NEO NPCs dream of electric sheep?
March 19, 2024
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2024 Unity Gaming Report indicates 62 percent of devs are currently using AI tools
And the majority of those developers have started incorporating generative AI tech into their workflows.
March 18, 2024
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Keywords tried to make a game using GenAI but said the tech was 'unable to replace talent'
'The best results and quality needed can only be achieved by experts in their field utilising GenAI as a new, powerful tool in their creative process.'
March 13, 2024
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EA CEO: 60 percent of development processes could be 'impacted by generative AI'
EA boss Andrew Wilson said generative AI is something the publisher is 'embracing deeply.'
March 7, 2024
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Keywords and Charisma partner to let devs harness AI-powered storytelling platform
Keywords claims Charisma is in the business of 'responsible' AI, but what exactly does that mean?
Feb. 28, 2024