Game designer and GDC speaker Raph Koster hustled indie developers Adam Saltsman (Canabalt), Rami Ismail (Luftrausers) and Zach Gage (SpellTower) into a room at GDC Next earlier this year to ask them a series of questions about a central concern: how can a contemporary indie game maker stand out and get their games noticed in a market that grows more crowded by the day? Their recommendations span the gamut, from adopting an eclectic style to taking advantage of indie-focused real-world events and subverting traditional grassroots marketing tactics. Both Ismail and Gage specifically called back to their work on Ridiculous Fishing, the award-winning mobile game that managed to reap sizable sales despite competing against its own clone in the market. The session was an hour-long concentrated dose of game marketing wisdom, and it's worth watching for developers big and small. The free video (embedded above) of 'Indie Grassroots Marketing' is now available to watch here on the GDC Vault.

About the GDC Vault

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