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Community Manager, Velan Studios
Location: Troy, New York
The Community Manager will work closely with the project’s key leaders to define and execute the relationship management strategy with our player community. The ideal candidate will act as a bridge between our gamers, game developers and the publisher. They will influence internal operations to improve the effectiveness of each game or product line. The Community Manager will have experience engaging online communities across a variety of platforms from social to gaming focused media. He/she/they will also build strong internal partnerships with our product and marketing teams to deliver against important business initiatives.
Responsibilities
Develop a long-term community support strategy in collaboration with our existing team
Strategize ways to scale our communities and connect with gamers
Maintain expert knowledge on each social platform’s algorithms, user dynamics, and evolving feature sets. Provides recommendations to enhance algorithms to further maximize marketing impact
Identify, evaluate, and report performance KPIs with a strong understanding of which measurements align with business goals
Leads the development and execution of marketing strategies through various social media channels
Own content creation and development (e.g. events, contests, videos, livestreams, and marketing promotions) across various social channels, such as Facebook, Twitter, Instagram, Twitch, and YouTube
Be flexible and able to recommend and execute ad-hoc community actions based on short-term business needs
Leverage data-driven insights and critical thinking skills to make strategic recommendations to internal teams
You will represent the point of view of our players and manage all external communications as the friendly, responsive, knowledgeable, and enthusiastic voice of Velan Studios
Fully aware of the company’s online presence on social media and makes corrective recommendations if community image is deviating from strategy
Addresses inquiries, complaints, comments and other contacts generated through social media
Leads the development of standard responses or guidelines to the most common inquires, complaints and comments
Provide meaningful feedback and reporting to game teams on the community’s sentiment, concerns and suggestions
Acts as primary point of contact with key influencers within various social media networks
May work with key influencers to execute social media marketing strategies
May negotiate deals with social media influencers to achieve social media marketing goals
Requirements & Qualifications
4+ years of relevant community management experience
Proven game industry experience, including community management experience supporting at least one shipped AAA title
Familiarity with / enthusiasm for the core games space - spanning mobile, console, and PC gaming
Comprehensive understanding of best practices standards for all social media channels including and not limited to Facebook, Twitter, Instagram, YouTube, Discord, Pinterest, etc.
