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Public Relations Manager, Nintendo of America
Location: Redwood City, California
Do you want to be a part of the Nintendo public relations team that is going to make history in video games and beyond in 2017? Nintendo is embarking on an exciting journey ahead, with the launch of the highly anticipated Nintendo Switch, release of blockbuster games like Legend of Zelda: Breath of the Wild and momentum in the mobile space building off of popular games such as Super Mario Run.
We’re looking for a superstar Public Relations Manager with a proven track record who will help us tell these and many other stories. The ideal candidate will have a deep understanding and experience with the kids, parents, family media landscape and strong relationships with top media, bloggers and influencers as well as a working knowledge of social media. Also a passion for video games and experience with product launches appealing to a broad range of consumers. If that’s you and you’d love to be part of the adventure, we want to hear from you.
DESCRIPTION OF DUTIES
Develops and manages all phases of product publicity across multiple products including pre-launch, launch and post- launch timing
Drafts extensive PR plans and strategies to be utilized throughout all phases of marketing campaigns, with proven experience in developing breakthrough, integrated programs
Develops and maintains relationships with video game and consumer media as well as other key industry influencers
Organizes media interviews and visits
Manages the development and execution of select social media and influencer programs
Develops and edits written materials including plans, press releases, media alerts, fact sheets, and FAQs
Closely collaborates with marketing and functional teams across the organization for a 360 approach to PR planning and execution
Collaborates with global Nintendo offices to propose and align on key PR initiatives.
Tracks program-specific budgets
Plans, manages and attends key product and industry related events (small and large)
Manages assigned PR agency functions
Prepares reports and presentations as well as provides post-mortem analysis on PR activities as needed
Acts as spokesperson as assigned
Coordinates planning, announcements, and events with headquarters and subsidiaries as needed
Makes strategic decisions involving planning, media/influencer relations and communications
Interfaces with executive management
May assist with special projects as assigned
May manage one or more direct reports
SUMMARY OF REQUIREMENTS
Six to eight years of experience in public relations, marketing, public affairs and/or journalism
